Ómnóm
Client:
Conceptual
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Omnom explores how an ice-cream brand can mix clean design with a hand-crafted feel. The identity centers on a spiral logo inspired by soft serve, supported by custom squiggly accents and typography built from Oslla. The characters extend this world by adding expressive, reactionary moments that bring warmth and personality to the brand. Together these elements create a bold and friendly visual system that captures the movement, texture, and simple joy of ice cream.
This mascot was created for a conceptual Omnom ice-cream brand to bring a playful, character-driven tone to the digital side of the identity. Designed in Adobe Illustrator, the character leans into a cheeky, expressive style, making it ideal for use as a reactionary element on social media. Each facial expression functions like a branded “reaction sticker,” allowing the brand to respond to comments, highlight announcements, or add personality to posts and stories.
We developed a colour scheme built around three core tones: the deep teal #011111, the bright mint #8fffdb, and the playful blue #7fb9ff. Together, these colours create a balance of richness and freshness that suits Omnom’s energetic personality. The palette is subtly inspired by Icelandic winter nights, where dark skies meet crisp, icy hues. Each colour was chosen to feel vibrant and inviting, reinforcing the brand’s focus on flavour, fun, and digital expressiveness. The result is a palette that stands out on social media while remaining adaptable for future brand assets.
In the end, this Omnom concept became a playful exploration of how character, colour, and tone can shape a brand’s digital personality. The project was a chance to experiment, learn, and refine ideas without the constraints of a real-world brief. Each element was created to understand how a cohesive system can feel both fun and functional. While purely conceptual, the process offered valuable insight into building a brand that is expressive, adaptable, and ready for future creative growth.
