Iceland Cover
Client:
Sveinbjörn Traustason
Project Details
Owner
Release date
Services
Duration
IcelandCover is a practical and traveler-focused rental service designed to make exploring Iceland easier. The platform needed a modern and trustworthy visual identity that reflects its core purpose: providing high-quality outdoor gear that is accessible, affordable, and simple for visitors to rent.
The goal was to develop a clear and distinctive brand identity for Iceland Cover, built through bold patterns, a refined colour system, and a cohesive visual style. The challenge was to maintain a clean and professional look while introducing strong graphic elements that stand out in a competitive space.
The IcelandCover project began with defining the company’s personality and the visual tone it needed to project. I explored how the brand should speak, look and behave across different touchpoints. From there, I developed the full identity system, including the logo, colour palette, typography and core graphic elements inspired by Icelandic geometric forms.
The updated brand system has given IcelandCover a firmer footing and a clearer voice. The sharper visuals and geometric language make the company feel more established, more modern, and unmistakably more confident across every touchpoint.
