The social media campaign was designed to build anticipation in the weeks leading up to the event. Each graphic used the new color system, the restored Skjálfti symbol and atmospheric fog to create a consistent tone across platforms. Short countdown posts, game announcements and sponsor highlights were all built around the same visual language so the identity stayed instantly recognizable. The mockups shown here represent how the campaign translated onto digital signage and event spaces. The goal was to create visuals that felt energetic and modern while staying true to Skjálfti’s roots. This unified approach helped establish a strong presence online and ensured that every touchpoint, from Instagram posts to on-site screens, felt connected to the broader identity.