Clar & Co

REFURINN OG RÚLLAN

Client:

Conceptual

Project Details

Owner

Conceptual

Conceptual

Conceptual

Release date

July 23, 2025

July 23, 2025

July 23, 2025

Services

Brand Identity, Packaging Design, Pattern Design, Visual System

Brand Identity, Packaging Design, Pattern Design, Visual System

Brand Identity, Packaging Design, Pattern Design, Visual System

Duration

3 WEEKS

3 WEEKS

3 WEEKS

Develop a conceptual brand for a small-town Icelandic bakery and coffeehouse, blending handcrafted charm with playful storytelling. The goal was to create a flexible identity that could live across packaging, in-store experiences, and social media - with a visual tone that feels warm, tactile, and slightly mischievous, much like its namesake fox.
REFURINN OG RÚLLAN Cake Boxes
REFURINN OG RÚLLAN Cake Boxes
REFURINN OG RÚLLAN Cake Boxes
To craft a cohesive and character-rich visual world for Refurinn & Rúllan across brand identity, packaging design, pattern development, and the overall visual system. The aim was to shape an experience that feels both charming and considered, elevating the bakery’s personality while ensuring every touchpoint, from packaging to printed materials, speaks with clarity, warmth, and confidence.
REFURINN OG RÚLLAN Coffee Cups
REFURINN OG RÚLLAN Coffee Cups
REFURINN OG RÚLLAN Coffee Cups
We began by exploring visual directions to define the tone and personality of Refurinn & Rúllan, focusing on a clean yet playful aesthetic that reflects both craft and charm. The brand development phase included creating a distinctive logo, a warm and inviting color palette, and a flexible typographic system. From there, custom patterns and packaging concepts were designed to bring the brand to life across physical touchpoints, supported by a cohesive visual system that ensures consistency and character in every detail.
Clar & Co
Clar & Co
Clar & Co
The project became a small creative expedition into forgotten craft. A key part of the journey involved studying and digitally recreating vintage wood-cut engraving techniques, then sampling loose hand-drawn textures to capture an honest, slightly unruly character. Rebuilding this aesthetic in a modern workflow was both challenging and deeply enjoyable, turning every rough stroke into a lesson in patience and precision. The final outcome reflects that process: a visual system that feels lived-in and genuine, carrying the quiet charm of an old medium revived for a new story.
The project became a small creative expedition into forgotten craft. A key part of the journey involved studying and digitally recreating vintage wood-cut engraving techniques, then sampling loose hand-drawn textures to capture an honest, slightly unruly character. Rebuilding this aesthetic in a modern workflow was both challenging and deeply enjoyable, turning every rough stroke into a lesson in patience and precision. The final outcome reflects that process: a visual system that feels lived-in and genuine, carrying the quiet charm of an old medium revived for a new story.
BoldCraft
BoldCraft
BoldCraft

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Ready to Transform Your Vision?

Together we can shape your idea into a design that leaves a lasting impression.

Ready to Transform Your Vision?

Together we can shape your idea into a design that leaves a lasting impression.

Ready to Transform Your Vision?

Together we can shape your idea into a design that leaves a lasting impression.